As a consequence of this, Dodge stopped producing the Magnum

As a consequence of this, Dodge stopped producing the Magnum

Sadly, the will for SUVs and crossovers over station wagons and the deteriorating state of the automotive commerce launched primary difficulties for the revitalized Dodge Magnum from the start – and these obstacles resulted in secure, nonetheless not secure, product sales. Whereas it obtained a optimistic response on the time of its launch, the car apparently did not meet Chrysler's industrial necessities. In some strategies, the indications had been already apparent sooner than the shutdown was launched.

Throughout the 2007 press launch asserting the Magnum's discontinuation, the company cited the smaller vehicle market, the automotive's poor industrial effectivity, and pressure from sellers to maneuver away from the model. “These actions replicate our new customer-centric philosophy and allow us to focus our sources on new, further worthwhile and attractive merchandise,” Jim Press, vp and president of Chrysler, talked about inside the launch. “Furthermore, these product promotions are all in response to provider inquiries.”

The Magnum wasn't the one model on the chopping block each. Together with the ill-fated station wagon, the Chrysler Pacifica, Chrysler Crossfire and convertible Chrysler PT Cruiser had been moreover canceled. Whereas some, similar to the Pacifica, have made a comeback in current instances, the Magnum stays dormant. Whether or not or not this outdated Dodge mannequin will ever be revived stays to be seen.

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